Fictional practice project. Use it to demonstrate your process, not to claim a client relationship, qualification, or measured business result.
The brief
A fictional workshop organizer wants to understand why interested visitors do not book. Use these synthetic comments to practice synthesis. They are not a representative sample, real research, or proof of a market trend.
Your source material
SYNTHETIC COMMENTS R1: “I couldn't tell whether beginners were welcome.” R2: “I wanted to attend, but the evening time didn't fit my schedule.” R3: “I liked the examples. I wasn't sure what materials I needed to bring.” R4: “The beginner label helped me. I still wanted to see a sample lesson.” R5: “I couldn't find the cancellation information before checkout.” R6: “I would bring a friend if we could find a weekend session.” Constraint: no demographics, visit analytics, actual conversion rates, or additional interviews are available. Decision under consideration: which questions should the organizer investigate before revising the workshop page?
Work through the project
- Assign each comment its existing ID and retain the exact wording.
- Group observations with source IDs; let one comment contribute to more than one theme if justified.
- Separate direct evidence, interpretation, and a question to investigate.
- Write three possible improvements as hypotheses, not proven conversion fixes.
- Name evidence you would collect to evaluate one hypothesis.
A judgment call worth noticing
Review your sample
Mark a check only after inspecting your output. Clicking saves these checklist ticks on this browser. Nothing is sent to an AI model. You can clear progress from My saved resourcesAI workflow planner.
Make the work portfolio-ready
Include the fictional brief, your artifact, two decisions you made, and the checks you performed. Explain where AI helped and what you changed. Separate self-review from feedback you actually obtained. Do not claim an outcome you did not measure.